A digital strategy rescued a struggling movie: The movie Dhruva Nakshathram, directed by Gautham Menon and starring Chiyaan Vikram, faced delays due to financial issues and other challenges.
The release date kept getting pushed back, making it hard for the movie to reach the audience. However, after the trailer was released, it received a good response, creating some buzz around the film. Now, it’s finally set for release, and things are looking decent in terms of business offers.
A digital strategy rescued a struggling movie
The main reason for the film’s revival seems to be the solid deal for its digital rights, especially with Netflix showing interest in the excellent quality of the 2016 movie.
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Reportedly, Allmost snagged the digital rights for a whopping 40 crores. With this, other rights also found takers at good rates, promising a big release at the box office. Let’s wait and see how it performs!
